2008 Rate Card
Now, more than ever, it is important that suppliers
and booksellers establish and maintain good relationships.
Canadianbookseller is
the vital link that keeps booksellers up-to-date and in-the-know
about new titles, products and techniques for bookselling. It also
touches on issues that concern the health and well-being of the
bookselling and book publishing industries in Canada.
Four times a year, your message will go out to independent, chain
and campus booksellers along with highly-rated articles, features
and news briefs. The most cost-effective way to reach Canadian
booksellers is to advertise in Canadianbookseller.
CLICK HERE TO VIEW 2008 MEDIA KIT
A. Black & White
|
1X |
4X |
| Spread |
$2,295 |
$2,095 |
| 1 Page |
1,225 |
1,125 |
| 2/3 Page |
1,025 |
995 |
| 1/2 Page
Island |
960 |
895 |
| 1/2 Page |
850 |
795 |
| 1/3 Page |
735 |
695 |
| 1/4 Page |
635 |
595 |
| 1/6 Page |
535 |
500 |
B. Four-colour
|
1X |
4X |
| Spread |
$3,475 |
$3,200 |
| 1 Page |
1,875 |
1,750 |
| 2/3 Page |
1,695 |
1,625 |
| 1/2 Page
Island |
1,625 |
1,550 |
| 1/2 Page |
1,525 |
1,450 |
| 1/3 Page |
1,395 |
1,325 |
| 1/4 Page |
1,250 |
1,195 |
C. Covers: Non-cancellable, full-page, four-colour process
|
1X |
| Front Cover |
$3,495 |
| Inside Front
or Inside Back Cover |
2,125 |
| Back Cover |
2,325 |
D. Convention Issue
|
Black & White |
Four-Colour |
| Spread |
$2,425 |
$3,795 |
| 1 Page |
1,325 |
2,050 |
| 2/3 Page |
1,125 |
1,850 |
| 1/2 Page
Island |
1025 |
1,725 |
| 1/2 Page |
950 |
1,675 |
| 1/3 Page |
825 |
1,525 |
| 1/4 Page |
695 |
1,375 |
| 1/6 Page |
595 |
n/a |
| Front Cover |
n/a |
3,950 |
|
Inside Front/Back cover |
n/a |
2,600 |
|
Back Cover |
n/a |
2,800 |
E. Inserts/Outserts
Rates on request.
F. Electronic advertising opportunities:
Rates on request.
Binding: Saddle-stitched.
Resolution: 300 dpi
Digital Material: Zip disk or CD or instructions on downloading from your ftp site.
(CBA does not have an ftp site.) Files larger than 5MB will not be
accepted by email.
Mac Format — Quark Xpress 5.0 file with all imported
images and fonts included accompanied by a colour hard copy
print-out or PDF proof. Additional
charges if ad not sent in Mac format.
PDF Format Ads — Print resolution PDFs will be accepted.
Please ensure that all images are hi-res and CMYK or grayscale and
all fonts have been embedded when making the PDF.
Changes: Additional charges made for final art, modifications to existing
art, photographs, typesetting.
Storage: Artwork will be destroyed if not recalled within
three months.
|
Width(inches) |
Depth(inches) |
| Double Page
Spread |
15 1/8 |
10 |
| Full Page |
7 |
10 |
| 2/3 Page |
4 5/8 |
10 |
| 1/2 Island |
4 5/8 |
7 1/2 |
| 1/2 Vertical |
3 3/8 |
10 |
| 1/2 Horizontal |
7 |
4 7/8 |
| 1/3 Vertical |
2 3/16 |
10 |
| 1/3Horizontal |
7 |
3 1/4 |
| 1/4 Vertical |
3 3/8 |
4 7/8 |
| 1/6 Vertical |
2 3/16 |
4 7/8 |
| |
|
|
Trim Page: 8 1/4 x 10 7/8
Bleed Page: 8 1/2 x 11 1/8
Double Page Bleed: 16 3/4 x 11 1/8
Inside/Outside Margins: 9/16 and 11/16
Stock: 70 lb horizon
Screen: 133 lines per inch
| Trim Measurements..................8
1/4 x 10 7/8 |
| Bleed Measurements................8
1/2 x 11 1/8 |
| Masthead Occupies.................8
1/4 x 2 1/8 |
| Footer bar Occupies................8
1/4 x 5/8 |
| Actual cover image size
(with bleed)...8 1/2 x 8 3/8 |
Contracts & Insertion Orders:
Send to:
Canadianbookseller
789 Don Mills Rd.,Ste.700
Toronto,ON M3C 1T5
Fax: 416-467-7886
Payment is net 30 days. Interest of 2% will be charged on the tenth
of every month on outstanding invoices.
Cancellations and space changes not accepted after closing date.
Goods & Services Tax: Our published rates do not include
the GST. Seven percent (7%)will be added to invoices and clearly
identified.
Total circulation of *2,500 to retailers of goods and services,
suppliers of goods and services to the retail market and others
allied to the retail industry.
*Includes approximately 2,100 booksellers.
Canadian Booksellers Association
789 Don Mills Road, Suite 700
Toronto, Ontario M3C 1T5
Tel:416.467.7883 ext 230
Fax:416.467.7886
http://www.cbabook.org
Editor-in-Chief: Emily Sinkins
Canadianbookseller Advertising Dept.
Carol Ship Spencer
Tel:
416.467.7883 ext.221
Fax: 416.467.7886
E-mail:
cspencer@cbabook.org
Production/Design: design@cbabook.org
Notes:
-
Advertising materials should be sent to the
attention of the Advertising Department, Canadian Booksellers Association,
789 Don Mills Road, Suite 700, Toronto, Ontario M3C 1T5.
-
Advertisements requiring setting will be billed for designer’s
time, based on an amount discussed with the client in advance.
-
A hard copy of your ad must be sent along with disk or film.
-
It is essential that all fonts and images are included with
the file.
-
Artwork and negatives will be stored for three months at the
risk of the advertiser and then destroyed unless otherwise instructed
by the advertiser.
-
Canadian 7 per cent GST is not included in rates shown.
-
Agencies please note: rates are listed as net.
-
Ads must be sent as Macintosh files on a Zip disk. There will
be an additional charge for ads not received in this format.
-
Ads can be sent via e-mail. Please contact the advertising sales
department for details.
For more information, please contact: editor@cbabook.org
|
